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Affiliate Advertising: How to Get the Best Performance

An affiliate programme is a revenue sharing programme under which you place a text link, banner ad or any other item on your blog. Upon clicking, the text link or ad will take your visitors to another blog or website. When these visitors purchase a product or perform a certain action on the other blog/website, you generate income as because you’ve sent the traffic to the other site/blog. So, if you’d like to earn money through an affiliate programme, here’s how you should use it on your blog.

How to use an affiliate programme on your blog

The first thing you should consider before joining an affiliate programme is whether your blog visitors would like to go for the product you’ve chosen to advertise. You need to understand the visitors’ minds and find out how to place the affiliate ad or text link so that it gives you better results.

An important consideration is whether you have a network that visits your blog regularly and would appreciate the product once they reach the third party site/blog. It is quite obvious that the more traffic you receive, the higher will be the click-through rate of the text link or banner ad. Thus, you send in more traffic to the other blog/site and earn more under the affiliate programme. Find outhow to increase traffic in your blog, especially if it is in a declining mode.

Having said that you must have a network which drives in a decent amount of traffic on a regular basis, I should mention that it is equally important to build up good relationships with the traffic. How many blog subscribers or regular readers do you have? Are you making efforts to increase your subscriber count? If not, it’s time to start right away! Read how to increase the number of subscribers to your blog.

The more your blog appears credible to your visitors, the more they’ll respond to the products/services that you recommend. So, when you highlight your recommendations through text link or other methods, you’ll find more readers clicking on it. Just make sure that you deal with companies which are reliable and offer the best products. The easiest way to ensure that you’re promoting the right product is to review it by yourself and let your blog visitors know about it.

To start with the review, create a blog post where you announce the product/service and mention its importance including the target group it will benefit. A few days later, you can come up with a video/audio podcast having an interview of an important personality from the company launching the product/service. Next, you can create a blog post with feedback sent by your visitors who have used the product or service. This will help you to send more readers to the third-party site/blog and you will earn more money being an affiliate.

Now, an important factor that can let the affiliate programme run successfully on your blog is to make use of contextual advertising. You can’t expect your readers to click on an ad that is not relevant to the blog post. Also, if you are using a text link to use the affiliate programme, place it such that it attracts the visitors’ attention. For example, you can place affiliate ads at the top of your left hand sidebar, or sometimes inside your content. An equally important factor is the way you design affiliate ads like banner ads.

It is important that you keep track of how the affiliate advertising programme performs on your blog. Tracking will help you to find out which positions for text link give you better results and what anchor text has done well so far. You’ll also come to know what types of products are doing better. So, depending upon the performance, you can decide upon your future affiliate goals and utilize your time and efforts to maximize your benefits under an affiliate programme.

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