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Eight SEO Blunders You Should Avoid


Take a look at the 8 blunders you should avoid when using SEO techniques.

1. Going for the wrong keywords: When you select keywords to write your blog posts or articles, make sure they are popular or as popular as possible with respect to the subject area of your blog. Otherwise, even if you rank at #1 with an unpopular keyword, you may get just a handful of visitors compared to what you could have drawn by using the popular keywords.

However, this doesn’t mean that you leave out keywords with fewer search numbers. The reason is, even the least popular keywords can drawn in a few visitors and contribute to the total traffic number in your blog. To find relevant keywords and their searches, you may use the Google Adwords Keyword Tool.

2. Not giving proper URLs: Avoid stuffing URLs with keywords, as it’s not going to work SEO-wise. Your post URLs should be search engine friendly as well as human readable, so that anyone going through it once can remember it. Try to keep the primary keyword in the URL and the related keywords can be included within the post or article itself.

3. Stuffing your content with keywords: Do not use a keyword too many times in your post. It can give search engines the impression that you’re repeating the keywords just to get a higher rank. This can actually affect your ranking in the search results. All you need to do is use a certain keyword an optimum number of times (usually 4-6% of the total word count). That’s because you can then prove to the search engines that you’re writing about a topic relevant to the keywords. Hence they’ll index your pages and you’ll get better ranks as well.

4. Using duplicate content: Avoid writing duplicate content in your blog or website, as it can reduce your chances of getting listed in the search engine results page.

5. Not including the primary keyword in the headline: If you don’t include the primary keyword in your post headline, it may become difficult for the search engine to determine the theme of your post. Having the primary target keyword in your post headline, that too at the beginning, does help you rank higher in the search engine results.

6. Not updating the content at regular intervals: If you don’t add content to your website or blog at regular intervals, search engines may not index your pages frequently. However, if you update the content on a daily basis or at least thrice a week, search engine bots will visit your blog/site frequently and hence index your pages faster. Thus, you can expect your web pages to appear in the search results.

7. Getting too many backlinks in quick time: Backlinks are the links to a website from another website. If your website or blog has received too many backlinks in much less time, it may trigger a spam alert with the search engines. Instead of getting too many backlinks, you should focus on having links from pages with higher PR value. The PR or PageRank is a number determining how important a page is on the web. You can check out the PR value of a page using a PR checker tool.

8. Not linking internally: Internal linking is a great tool for effective SEO, sometimes even powerful than getting backlinks from other websites. So, when you’re adding content on related topics in your blog or website, don’t forget to link one page with another through keywords of the respective pages.

Using the right SEO technique is a necessity for your blog or website. It’ll ensure that your blog or site ranks higher in the search engine and gets a huge traffic as well.

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