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How To: Add Google Rich Snippets to WordPress (Without Editing Your Theme) By John Lamansky | Filed Under How-To, SEO


Notice the additions under the hyperlinked title. These eye-catching additions are called“rich snippets.” Rich snippets give additional prominence to your review pages when they appear in search results and could help garner additional search engine traffic for your site.

You can ask Google to show this sort of data for your review posts by adding hReview code to your WordPress blog. This process has been covered in other tutorials before, but previous methods required you to edit your theme’s code and fiddle with custom fields to get it to work. Not anymore — here’s the easier, plugin-only method:

  1. Install the SEO Ultimate plugin. (You can download the zip file here or you can go to the SEO Ultimate homepage and enter your blog’s URL in the Auto Installer field.) Activate the plugin once it’s installed. SEO Ultimate has many other SEO features besides rich snippets, but if you just want to use the rich snippet functionality, you can disable everything else under the “Modules” section of the plugin’s “SEO” menu.
  2. In the WordPress administration interface, find a post that you’d like to mark as a review and open it in the WordPress editor.
  3. In the “SEO Settings” box under the content editor, select “Review” from the “Rich Snippet Type” drop-down. (If your post has a category or tag called “Review” or “Reviews,” SEO Ultimate will pre-select the “Review” option automatically.)
  4. If you gave a rating to the product you reviewed in your post, select the most-applicable star rating from the drop-down.
  5. Click “Save Changes” to save your post. All done! If you want, you can put your post URL through Google’s testing tool to see a preview of your new rich snippets.

SEO Settings box

Following these steps will tell SEO Ultimate to add the hReview code to your reviews. (Obviously, only add the code to posts in which you actually review something.)

Note that according to Google’s FAQ, adding the code by itself won’t guarantee that Google will show rich snippets for your site. However, you can request that Google display rich snippets for your site using this form. Even if Google doesn’t show your rich snippets right away, having the code on your site ahead of time will help ensure you’re ahead of the game if/when Google rolls out rich snippets on a wider scale.

Enjoy your rich snippets!

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