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Should You Syndicate Your Blog Content?


Syndicating your blog content is all about giving permission to others to publish the content in their blogs or websites. Well, there are pros and cons of syndicating content. So, before you take the leap, have a look at the pros and cons given below.

Why syndicate your blog’s content

If your blog content is syndicated and published in several blogs and websites with your byline, it helps create a brand name for you or your blog. But the content you syndicate should be interesting and unique. What I mean is that your content should reveal your thoughts and ideas on a certain issue. Only then you can create a brand name for yourself.

In most cases, content syndication helps a blogger in getting backlinks to his blog. Such incoming links help the blog rank higher in search engine results page. But, not all such links get equal weightage from the search engine. The best ones are those coming from blogs or websites having a high Page Rank.

Now, the higher your blog posts rank in the search engine, the more traffic you’ll find in your blog. Moreover, the backlinks you receive help in traffic flow from other websites to your blog. The more traffic you find in your blog, the higher are your chances of converting them into customers!

Why not to syndicate your blog’s content

If a blogger or a webmaster wants to republish your blog post or article but doesn’t agree to link back to the source (your blog post), it may damage your SEO. Search engines will treat the various webpages with the same article as duplicates and pick one (may not be your website) as the original based on its discretion. (We will talk about it in detail below.)

Another disadvantage of syndicating content is that it can drive traffic away from your blog. For instance, you have one of your blog posts syndicated to a high ranking blog or website. Now, this can actually help you in promoting your brand. But there are high chances that visitors will probably read the content which ranks higher in the search engine and refrain from reading it on your blog.

Content syndication vs. duplication

When you syndicate your blog post, the same content gets published on different blogs and websites. This creates content duplication even though the source may be mentioned by the blog/website publishing your content.

Now, the fact remains that search engines will filter the duplicate content. This means that they may not show your page in the search results or they may do so with some other blog featuring your content through syndication. It’s up to the search engines to decide which page they’ll show and which ones they’ll simply hide from the search results page. You can be treated as a plagiarist.

The only way you can prevent your blog post from being filtered is to get enough backlinks from the websites accepting your content. The search engines are likely to consider this as article syndication where they’ll find the same content distributed to various blogs or websites that have in turn provided backlinks to the source. Thus, the search engines will not deem it as duplicate content, where you have just a few sites copying the content and publishing it.

So, syndicating your blog content isn’t a bad idea. But you should have a clear purpose behind it. Only then you can deliver your best and attract the visitors’ attention, thus driving them to your blog.

You can take the first step towards content syndication by changing your blog or website’s content licence to Creative Commons Attribution. It will tell your readers (many of whom will be bloggers and webmasters) that your articles can be republished, provided they attribute it to you and provide a backlink to the appropriate page. All the best.

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