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WordPress eStore Startup Guide for Dummies

I have had a few requests from some of the users of the WordPress eStore plugin (to Sell digital content from your blog securely) to write up a step by step startup guide so they can be up and running and selling their products in less than five minutes… So here it is.

If you prefer a video tutorial then take a look at the WP eStore quick installation and usage video tutorial

Before you dive into playing around with all the various settings of the WP eStore plugin I recommend getting up and running first by following the simple startup steps outlined below.


1. Once you get the product download link in your email go ahead and download the zip file.
2. Extract the zip file and upload the ‘wp-cart-for-digital-products’ directory to your ‘/wp-content/plugins/’ directory.
3. Activate the plugin through the Plugins menu in WordPress.
4. After you activate the WordPress eStore Plugin, the settings/options menu can be found on the left hand side menu similar to the following screenshot (on WordPress version 2.7 or above)


5. First go to the ‘Settings’ menu and configure the general, email and digital product delivery options.

  • Most of the default settings should be enough to get you going but you may want to customize a few things.
  • Make sure to change the ‘Random Code’ to something hard to guess.

6. Now go to the ‘Add/Edit Products’ menu.

  • Fill in the Product name and product price fields.
  • Now fill in the URL of the actual product file in the ‘Digital Product Download URL’ field if this is a digital product.
    • eg. downloads/online-courses/seo-course/awesome_ebook.zip (relative to the WP eStore plugin directory). You can use the full URL too if your download file is located somewhere else on your blog, eg. http://www.your-domain.com/wp-content/uploads/products/ebooks/awesome_ebook.zip. Buyers will get an encrypted version of this link so they will never see/know this URL.

7. Upload the digital product (eg. the pdf, zip file) to the location you just specified above. (Make sure you have the correct URL and it is accessible… one easy way to check this is to copy the full URL and and paste it into the browser address bar and then press enter. If the URL is correct, the browser will pop a download window for that file.

8. Go to the ‘Manage Products’ menu and this page will show you a table of all the existing products you have. To edit a product just click on the edit button for the corresponding product. Take note of the Product IDs in the ‘ID’ column of the table. You will need this product id to display an ‘add to cart’ button on your blog that corresponds to this product.


9. Now just put the following trigger text where ever you want to add the ‘add to cart’ button to sell the product you just configured (assuming the product id of the product is 1)


10. Add one of the following shortcodes for the shopping cart where you want it to appear (in the post and/or on a checkout page). You can use the widget too to show the shopping cart on the sidebar.




The first shortcode is useful when you want to show the shopping cart only when there are items in the cart (eg. in a post). The 2nd trigger text always shows the shopping cart (useful on a checkout page).

Now just sit back and see those sales come through and in your spare time browse the WP eStore documentation site to learn all the cool things you can do with this plugin :)

WP eStore Shopping Cart Screenshot

Useful Related Links

All WP eStore related documentation can be found on the WP eStore Documentation Site.

  • WP eStore quick installation and usage video tutorial
  • eCommerce Knowledge base
  • WP eStore Installation & Upgrade Instructions
  • Testing the WP eStore plugin
  • Configuring a Buy now type button

The WordPress eStore plugin can be found here.

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